Rss Feed Tweeter button Technorati button Linkedin button Digg button Stumbleupon button
You are here: Home

The Psychology of Persuasion – Find Out How Advertising Can Influence Customer Behaviour

January 8, 2012 By Leave a Comment
Customer Influence

My personal fascination in the Psychology of Persuasion started way back in 1998 when I was studying my degree in psychology in Manchester. I chose a module called Persuasion and Advertising, which evaluated how advertising can influence customer behaviour. It was probably the most fun learning experience I’ve ever had. Imagine our appreciation of spending hours of watching TV adverts in class and doing the similar as home work! Whilst the watching was fun the theory and analysis was probably … [Read more...]

Filed Under: Psychology Of Selling Tagged With: , ,

Is it a cliché to have New Year Goals?

January 3, 2012 By Leave a Comment
New Years goal

It is a bit of a cliché to have New Year resolutions. I prefer to call them New Year goals.  For many people these are based around exercise, losing weight or having a better diet.  In themselves I have no problem with them but feel that New Year goals that you set at the start of the year should get you excited and make you also feel a little uncomfortable (maybe a little concerned that you are stating something that you might not be able to achieve) rather than being some trite new fad in … [Read more...]

Filed Under: Goal Setting For Success Tagged With: , ,

The Psychology of Selling Online – How To Influence Your Prospects

December 31, 2011 By Leave a Comment
Psychology of selling

A blog post or a seminar about the psychology of selling that doesn’t mention Robert Cialdini would be a lame piece of work in my view.  But many seminars that I’ve attended that deal with the so called ‘art of selling’ look at selling from the point of view of the elevator pitch or from the perspective that small businesses can not grow and develop on the internet – instead it is argued that they need to grow from word of mouth marketing and networking.  Personally I’m not … [Read more...]

Filed Under: Psychology Of Selling Tagged With: , ,

How To Start A Website – The Ultimate Beginners Guide

December 20, 2011 By 1 Comment
How to start a website

I will help to answer the question How to start a website in this post. The process of creating a website can be very intimidating – especially if you start a web site from the ground up and if you’ve not done it on your own before. However, having an effective web presence can be the key to running a successful business. “Being online enables us to automate simple business processes to make transactions occur seamlessly and to maximise profitability”, say Howard Graham Business support … [Read more...]

Filed Under: How To Setup A New Website Or Blog Tagged With: , , ,
« Older Posts

Featuring Recent Posts WordPress Widget development by YD