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My personal fascination in the Psychology of Persuasion started way back in 1998 when I was studying my degree in psychology in Manchester. I chose a module called Persuasion and Advertising, which evaluated how advertising can influence customer behaviour. It was probably the most fun learning experience I’ve ever had. Imagine our appreciation of spending [...]
A blog post or a seminar about the psychology of selling that doesn’t mention Robert Cialdini would be a lame piece of work in my view. But many seminars that I’ve attended that deal with the so called ‘art of selling’ look at selling from the point of view of the elevator pitch or from [...]
The psychology of selling has fascinated me since I started studying psychology over 15 years ago. In particular the perception of value and what you can do to raise people’s perceived value of a product and influence your market. First of all you need to educate your market in why they need your product or [...]
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