There is no doubt that if you don’t have an SEO strategy in place then you’re unlikely to get much targeted traffic to your website. I’d imagine that targeted traffic is exactly what you’d like to have. Whilst SEO and SEO strategy can seem a little technical, at least to people who are new to the internet, there are five tips that you can easily put in place today to enhance the marketing of your web site or blog .
SEO Strategy Tip #1 - Content Is The Key To Your SEO Strategy
This SEO strategy is by far the most important aspect of your SEO strategy. You need to have fresh content on your website for your SEO strategy to truly work. Most importantly the fresh content needs to be relevant to your site and it needs to be unique so that search engines don’t flag your content as duplicate content. So get fresh, relevant content up on your site at least 3-4 times a week and you’ll soon start to see your SEO strategy working and most importantly you’ll see traffic appear on your website.
SEO Strategy Tip #2 – Effective Keyword Research
A problem for many people when they come to put in place an SEO strategy is where to start. So as part of my SEO strategy I always take time to research what people are searching for online and also how many other website pages are competing for the keywords that I’m using. This involves using free keyword research tools such as Google Adwords and also getting free powerful data out of the search engines. I have discussed in more detail about effective keyword research in previous posts, but the one thing that I can say is that whilst this is a time consuming activity (e.g. finding keywords that have less competition, but have reasonable search requests each month) it will boost the success of your SEO strategy and give you a real chance of success online.
SEO Strategy Tip #3 – Titles and Descriptions
It has been known for a long time that search engines love optimized titles and descriptions and this has been encorporated in most webmasters SEO strategy. Whilst we don’t know the full Google algorithm there is a high probability that this in it, so your SEO strategy should place some focus on this. Therefore, make sure that each of your pages or posts have a title and a description that will entice people to click onto your link when they see it in their searches. If you’re using WordPress then I can recommend using a plug-in called headspace. The headspace plug-in will help you to assign titles and descriptions to each of your posts and pages – making your SEO strategy an easy one to put in place. If you have a website then make sure that each new page has a different title and description. That’s all there is to this one!
SEO Strategy Tip #4 - Increase The Relevance Of Your Content
You can increase the relevance of your content by using link anchors also known as internal links. Again this is a simple tactic to add to your SEO strategy. One thing to note is that linking to content places higher importance on the content that you link to and therefore should be at the heart of your SEO strategy. The best way to use this is to first of all write some great content and then in a subsequent piece of content or blog post link back to it. Simple right? If you need to know how to do this then there is some very simple HTML code that you can use as follows:
In the above example I have linked to http://www.thecornerstones.net/blog and the text in my link anchor will be displayed as Blog About Internet Marketing. If you are using WordPress then you can use the link tool when you write your posts otherwise use the HTML code above.
SEO Strategy Tip #5 – Check Your Keyword Density
There is this dilemma for many website owners and blog authors of how much emphasis you should place on the reader of your content and how much emphasis you should place on the bots that crawl your site. The answer is that if you are serious about your SEO strategy then you need to cater for both. One way to do this is to write your content first then analysis it with a free keyword density tool. Don’t spend too much time on this as it can make your SEO strategy seem like an endless chore. You just need to make sure that your keywords are coming out at a higher frequency than the rest of the content.
I hope that this will help you enhance your SEO strategy and help you to get more targeted traffic to your website.
To your success,
Professional Internet Marketing Coach