Hi fellow marketer, all business starts with a lead. Leads are the fresh blood that enters into our business funnel and they are the future customers of our products and services. In fact without high quality leads there is no business! This post is part of a series of posts about Lead Generation Online to help business owners to attract more business online. Online leads are those details – names, email addresses and phone numbers that are vital to any business. In order for our businesses to truly flourish we all need high quality leads. There are many questions that both online and offline businesses have about the use of leads into their business. The most important question of all about your leads is:
Why Would Another Person Want To Make A Connection With You Either Through Email, Phone, Skype Or Social Media?
In order to answer this question we need to know what is it that you have that the other person wants from you? The importance of knowing what other people want within the market that you operate will be the key to your success in generating high quality leads online!
Without this knowledge you will be simply feeling around in the dark. You won’t know what content, products or services that people truly want. Or put in another way you won’t know what bait to use to draw your audience in. That is the art of tempting high quality leads into your business.
It is clear from the above that there would need to be an incentive for your prospective customers or clients to make contact with you. Your role in this relationship is to consider the following questions:
1. What do you have at the moment that others will want?
2. What are do you know at the moment that others will want to know?
3. What could you have in the shorter term future that others will want?
4. What could you have in the longer term future that others will want?
These questions will help you consider what products, skills, knowledge, or abilities that you could offer people now and what you could offer people further on down the line.
Consider this. Thirty minutes ago this post literally didn’t exist. Some of the information was in my head, but it didn’t exist in physical format. The point I make here, is that even if we don’t have something to offer people now we all have something to offer to people in the future – whether that be free information, a new product or a new service. Part of my work is working with clients to release their true potential. To release blocks, to release energy and ideas that allow them to enhance their performance and maximise their results. By releasing blocks and creating ideas it helps my clients to move forwards and for their businesses to flourish.
So hopefully you now have some ideas as to why your prospective customers and clients will want to make a connection with you either online or offline. However, it is important to note that not all online leads are the same. Some leads are responsive, some leads will not be interested in your offer and other leads are not interested now but might be at some other point in time.
What Are The Best Leads For Your Business?
The best leads for your business are high quality leads that want exactly what you are offering now! They want it immediately! They are well aware of why they need your offer and they truly desire your offer. So the challenge here is clear – target people in a systematic way. To help with this I invite you to consider the following questions:
1. What do your prospective customers want today?
2. What do your prospective customers desire today?
3. What do you have now that your prospective customers will want?
4. Where will you find your prospective customers and clients?
In order to answer these important questions you will need to do some homework. You’ll need to conduct some research regarding the market that you operate in to find out what they want and what they desire. This will form the juicy bait that will entice your audience to find out more about you. There are many ways that you can achieve this online.
To find out some powerful research techniques to gain essentially information about what your leads want then request a free copy of my e-Course – How To Attract 100s Of FREE Leads To Your Website Every Day. You can get instant access to my e-Course by entering your name and email address in the boxes on the right hand side bar of this blog.
The key points to take away from this post are that you need to be clear about what products and services that you can offer your leads now and you need to also be very clear about what your leads want and know what your leads desire to have today!
For more information on generating 50-100 high quality leads every day then click on the following link Lead Generation Online and get started today!
To Your Success!
Professional Internet Marketing CoachAuthor of How You Can Generate 50-100 Leads Per Day